【AASV】身临其境，成为猪、客户、顾客的领导者——兽医如何做好行业的领航者-北斗农科

身临其境，成为猪、客户、顾客的领航者

Egan Brockhoff 兽医学博士

Introduction
简介

It is truly an honour to present the Howard Dunne Memorial Lecture at this meeting of the AASV. A special thank you to Dr. Bill Hollis for inspiring me with his vision for this year’s annual conference.

能够在本次AASV会议上发表Howard Dunne纪念演讲，确实是一种荣誉。特别感谢Bill Hollis博士，他对今年的年会的愿景激励了我。

I don’t remember studying policy development and analysis when I was a veterinary student, nor do I remember studying international commerce and trade. Yet here we are and here Iam,servingadiversesetofclientswithanever-expandingset of demands on my time, my experiences, and my knowledge. Clients that push me to help them thrive in an increasingly complex global food system, pushing me to help them find new approaches to trade and market access, leveraging my expertiseto ensure that their pigs are healthy, well and saleable in an incredibly competitive global animal protein sector. As swine veterinarians working at the farm level and beyond, we have a truly unique understanding and perspective of food models and food networks. We have a learned and genuine grasp on the pig itself, how our clients perceive the pig and shape their business around it, how the pig fits into a global food and commerce system and how our customers at all levels will identify with porkand pork products as a nutrient source. It is a remarkable space to find ourselves in, and one we must continue to work and prepare for to ensure we can be that leader. Leader for the pig, the client, and the customer.

我不记得，在我还是一名兽医专业的学生时，是否学习过政策制定和分析，也不记得学习过国际商业和贸易。然而，我们在这里，为不同的客户提供服务，对我的时间、经验和知识的要求不断扩大。促使我帮助他们在日益复杂的全球食品体系中茁壮成长的这些客户，驱使我帮助他们找到贸易和市场准入的新方法，利用我的专业知识，确保他们的猪在竞争异常激烈的全球动物蛋白生产行业中健康、顺利和易卖。作为在农场层面和其他层面工作过的猪兽医，我们对食品模式和食品网络有着真正独特的理解和看法。我们对猪本身、我们的客户如何看待猪，并围绕它发展他们的业务，如何让生产出的猪融入全球食品和商业的问题，有着深刻的了解和真正的把握。我们的各级客户将如何认同猪肉和猪肉产品作为一种营养来源。这是一个值得注意的领域，我们必须继续努力和准备，以确保我们能够成为领导者。为猪、客户和客户的领导。

It would seem almost cliché to me to address this esteemed body ofprofessionalsontheimmenseimportanceofbeingpresent, of being engaged, leaning in, accepting, and embracing that critical leadership. We all share this profound experience as swine veterinarians when we step back and examine the scope of the food system that we are working within. Swine health, swine welfare, how narrative influences policy, how policy impacts all aspects of our profession and sector, the importance of policy analysis, how policy influences and informs regulation at a local, regional, national, and global level. How all of this, in part and combined,willimpactouropportunitiesforcommerceandtrade, the threats of market interruptions and border closures, success,andfailure.Theexpandednecessityandongoing demand for innovation in biosecurity, surveillance, traceability, nutrition, diagnostics, genetics, labour, and precision. We are a busy profession with a diverse set of demands placed upon us.

在我看来，向这群受人尊敬的专业人士讲述在场、参与、接受和接受这种关键领导的巨大重要性几乎是陈词滥调。当我们回过头来审视我们所工作的食品系统的范围时，作为猪兽医，我们都有着深刻的经验。猪的健康、猪的福利、叙述如何影响政策、政策如何影响我们职业和部门的各个方面、政策分析的重要性、政策如何在地方、地区、国家和全球层的监管。所有这些，部分地和综合地，将如何影响我们的商业和贸易的机会、市场中断和边境关闭的威胁、成功和失败。生物安全、监测、可追溯性、营养、诊断、遗传学、劳动和精确性方面创新的必要性和持续需求的扩大。我们所从事的工作是一个繁忙的职业，有着各种各样的要求。

Dynamicclients
动态客户

Our client base is changing at a pace and in a manner unlike anything we have seen before. Vertical integration, integrators, seems like such a simplistic way to describe these food systems. Howtheyraisepigs,processandmarketporkissodiverseandonly becoming increasingly so. Social media has opened doors, that that has then opened other doors that then reveal something else that we could still call a door of some design, but only just. Expanding polarization of beliefs and attitudes, cancel culture, narrative, policy, nutrition, food security; This list can just go on and on. Our clients want to work with and produce a pig that will help them navigate through all these doors as best they can and in a way that still leaves them an opportunity for viability and sustainability. These are large models, constantly balancing risk and reward. Client emergency preparedness: Hope for the best, prepare forthe worst.Thisextensiveworkhasnotentirelytrickleddown to local, company level or farm level activities. It is a space that we need to engage our clients in with intention. A space that we simply cannot allow to remain sedentary, this is a space we must exercise with purpose. Unfortunately, there is more to be done than just foreign animal disease preparedness, this is emergency response planning in a broad sense. In the last year we have feltthe impacts of climate change through unprecedented floodingand fires, the disruptions of COVID-19 to our workforce and criticalinfrastructure,andtheoverwhelmingdemandthat Highly Pathogenic Avian Influenza has placed on our federal and provincial veterinary authorities and the poultry sector at large.All of these, along with an extensive list of others potential risks have made it evidently clear that our need to provide emergency response planning leadership, training and support will only continue to grow as a primary area of service and support.

我们的客户正在以不同于以往的速度和方式发生变化；纵向联合、集约化，似乎是描述这些食品系统的一种简单化方式。他们养猪、加工和销售猪肉的方式是如此多样化，而且只会变得越来越多样化。社交媒体已经打开了大门，然后又打开了其他的门，然后揭示了一些我们仍然可以称之为某种设计的门，但只是一扇而已。扩大信仰和态度的两极分化，取消文化、叙事、政策、营养和粮食安全；这份清单可以一直列下去。我们的客户希望合作并生产出一头猪，这头猪将帮助他们尽最大努力，以一种仍然为他们提供生存和可持续发展机会的方式，通过所有这些门。这些都是大型模型，不断平衡风险和回报。客户应急准备：抱最好的希望，做最坏的打算。在国家和省级政府内部以及整个行业，都有大量的非洲猪瘟规划、准备、应对和恢复活动。这是一个我们需要让我们的客户有意向参与的领域。一个我们根本不能允许久坐不动的空间，这是一个我们必须带有目的进行锻炼的空间。不幸的是，要做的不仅仅是外来动物疾病的准备，这是广义上的应急计划。去年，通过前所未有的洪水和火灾，我们感受到了气候变化的影响，新冠肺炎对劳动力和重要基础设施造成了破坏，高致病性禽流感对联邦和省级兽医机构以及整个家禽业提出了巨大的需求。所有这些，加上一系列其他潜在风险，清楚地表明，我们对提供应急响应计划领导、培训和支持的需求将继续增长，成为服务和支持的主要领域。

Our clients are increasingly focused on the science and policy movement within the sustainability spaces. Climate change and carbon, animal welfare and enrichment, antimicrobials and one health. All these spaces are increasing demands on the executive, management,veterinaryandproductionteams.By2026wewillno longer be permitted to feed zinc oxide above nutritional levels in Canada. Concerns of antimicrobial resistance and environmental accumulation have driven these actions. The need for innovation within the post-zinc space is now. It reflects a need within the entire antimicrobial space. Access to non-traditional veterinary health products, new approaches to vaccine development and regional influenza vaccination are just a few of the areas we all need to be focusing our attention upon.

我们的客户越来越关注可持续发展空间的科学和政策运动。气候变化和碳、动物福利和富有营养，抗菌药和大健康。所有这些空间对执行、管理、兽医和生产团队的要求都在增加。到2026年，加拿大政府将不再允许给仔猪饲喂超过营养水平的氧化锌。对抗菌素耐药性和环境积累的担忧推动了这些行动。现在需要在后锌时代内进行创新。它反映了整个抗菌剂时代的需求。获得非传统的兽医保健产品、疫苗开发的新方法和区域性流感疫苗接种只是我们大家需要关注的几个领域。

Well over half of the sow numbers that I have worked with during my career have now moved to loose-housing systems. Most of thesetransitionshavebeenverysuccessful,butnotallstartedout that way. A lot of time was invested in understanding sow behaviour and why certain systems were so successful whileothers struggled, how genetics impacted success, new buildsversus retrofits. Our clients have pushed us to provide value inthis space in a very short amount of time. It reminds me a great deal of my early days in the cow-comfort space at the Summer Dairy Institute. There is certainly a real sense of pride when you finally get it dialed in, it very much changes your relationship, for the better, with the sows in your care.

在我的职业生涯中，我曾经服务过的超过一半的母猪现在已经转移到松散型生产系统中。这些转变大多非常成功，但并非所有的转变都是以这种方式开始的。我们投入了大量的时间来了解母猪的行为，以及为什么某些生产系统如此成功，而其他系统却在挣扎，遗传学如何影响成功，新建与改造的关系。我们的客户促使我们在很短的时间内提供这一领域的价值。这让我想起了我早期在夏季乳品研究所的奶牛舒适空间的日子。当你最终把它调好时，肯定会有一种真正的自豪感，它在很大程度上改变了你与你照顾的母猪的关系，使之变得更好。

Fromaveterinaryperspectiveweareonlynowstartingtospend time in the climate change space. I have had the real privilege of working with an insightful climate change policy specialist this pastyear.Shehastaughtmeagreatdealabouthowvaluablethe veterinaryteamcanbeinidentifyingandinfluencingopportunities. The impact of antimicrobial use on soils has been an eye-opening experience. How health status translates to efficiencies that can drive down the carbon footprint per pig fed. I am very much looking forward to exploring this field of study with our clients. Thereisalotofopportunityheretohaveapositiveimpactwhileat the same time affecting change within the narrative.

从兽医的角度来看，我们现在才开始在气候变化领域花费时间。在过去的一年里，我真正有幸与一位有洞察力的气候变化政策专家合作。她让我了解到兽医团队在识别和影响机会方面的价值有多大。抗菌药的使用对土壤的影响已经成为一个大开眼界的经验。健康状况如何转化为效率，可以推动降低每头猪的碳足迹。我非常期待与我们的客户一起探索这一领域的研究。这里有很多机会产生积极的影响，同时在叙述中影响变化。

Risk management and the private-public partnership
风险管理和公私合营

Since 2018 we have been working extensively, sometimes it feels exclusively on ASF response planning. The work we have completed, and the work that still stands before us are both extremely noteworthy. We knew this work was going to be monumental in scope, what we have seen happen with ASF throughout the world has been nothing short of monumental. However, as we started bringingdifferentmindstogether,exploringandtaskingvarious reports and analytics on spaces from depopulation and disposal to novel approaches to business continuity a lot of valuable, intriguing, and quite frankly, useful ideas emerged. Ideas that could have real world impacts on our clients, our pigs, and our opportunities to mitigate risk from multiple paths.

自2018年以来，我们一直在进行广泛的工作，有时感觉完全是为了制定ASF应对计划。我们已经完成的这项工作，以及仍然摆在我们面前的工作，都是非常值得注意的。我们知道这项工作的范围将是巨大的，我们在全球各地看到的ASF所发生的一切都是不朽的。然而，当我们开始把不同的思想聚集在一起，探索和处理各种报告和分析，从清群和清除到养连续进行养猪生产的新方法，涌现出了许多有价值的、有趣的、坦率的且非常有用的想法。这些想法可能会对我们的客户、我们的猪以及我们从多种途径减轻风险的机会产生现实的影响。

EarlyintheASFplanning,preparedness,response,and recoverydiscussionwerecognizedthatbusinesscontinuitywas going to be an extreme challenge in the face of a positivecasewithinourborders.Theensuingmarketinterruptionwas unquestionably going to be the more acute crisis versus controlanderadicationofthediseaseattheleveloftheinfected premises. There was a very human story to all of this,the crisis was going to be overwhelming. As we looked at our existing business continuity and business risk managementtools, we identified that there just wasn’t enough on the upside opportunity for our sector in the recovery phase as we strive towards resuming “normalized” commerce and trade. Zoning arrangementsarecriticallyimportant,butwhenyoulookat thespacecloselyfromtheperspectiveofanexportdriven sector you see that these tools are just not sufficient to avoid a large-scalewelfarecull.Whatexcitedmemostinthisspacewas the discussions we began to have around private-public partnerships, the idea that industry could take on a larger role;leadership roles that were currently occupied exclusively by the competent veterinary authority. It was genuinely invaluable to inspire industry and government to work closely together to identify new and innovative approaches to managing this risk.One of the tools that emerged early in the discussion was that of African swine fever-free compartmentalization.

在ASF计划、准备、响应和恢复生产讨论的早期，我们认识到，面对我们境内的一个正面案例，养猪生产的连续性将是一个极端的挑战。随之而来的市场中断无疑将是更严重的危机，而不是在受感染的地方控制和消除疾病。这一切都有一个非常人性化的故事，危机将是压倒性的。当我们审视我们现有的养猪生产连续性和养猪生产风险控制时，我们发现，当我们努力恢复“正常化”的商业和贸易时，我们的行业在恢复阶段还没有足够的上升机会。分区安排是至关重要的，但是当你从一个出口驱动行业的角度仔细观察这个空间时，你会发现这些工具不足以避免大规模的福利消减。在这个空间里，最让我兴奋的是我们开始围绕着私营-公有机构进行的讨论，认为行业可以发挥更大作用的想法；目前完全由兽医当局担任的领导角色。激励行业和政府密切合作，确定管理，以确定管理这一风险的新的创新型方法，这确实是非常宝贵的。讨论早期出现的工具之一是无非洲猪瘟分区。

The idea of building an ASF-free Compartmentalization Program that could be utilized as the foundation of trade arrangements tobeestablishedinpeacetimeandthenmaintainedinthe face of disease was entirely instigated by the sectors farms and processors.Theideathataprivate-publicpartnershipcould be led and established by the pork sector took hold quickly and inspired a lot of great work, inspired new levels of cooperation and collaboration between government and the sector, and very much added some light to what looked like a very long dark planning and preparedness tunnel. Bringing together regulators, trade professionals, processors, producers, and veterinary colleagues to explore and develop this space was particularly rewarding. Seeing the response from within our client base was especially interesting as different minds found different ways to imagine how this could benefit their businesses. I rememberin those early days of development, as we explained the concept of compartmentalization, how many people could only see this as an opportunity for the highly integrated. In some cases, getting downright grumpy that they didn’t see an opportunity for themselves within the idea. It was truly energizing to see most of them later come back, finally uncovering an opportunity and recognizing the potential. Being a leader in this development process has been particularly empowering, regardless of what the immediate future holds for this concept. It has opened up new ways of thinking about trade and market access that will inform policy discussion for some time to come.

建立一个无非洲猪瘟分区计划的想法，完全是由各部门农场和加工商发起的，该计划可以作为和平时期建立贸易安排的基础，然后在面对疾病时维持。猪肉部门可以领导和建立公私合作关系的想法很快深入人心，并激发了许多伟大的工作，激发了政府和该部门之间新的合作和协作水平，并且在很大程度睛为看起来非常漫长的黑暗的规划和准备隧道增加了一些曙光。将监管机构、贸易专业人士、加工商、生产商和兽医同事聚集在一起，探索和发展这一领域尤其值得。从我们的客户群中看到的反应特别有趣，因为不同的想法找到了不同的方式来想象这将如何使他们的企业受益。我记得在发展的早期，当我们解释划的概念时，许多人只能将其视为高度一体化的机会。在某些情况下，他们对自己没有在这个想法中看到机会而变得非常暴躁。看到他们中的大多数人后来又回来了，终于发现了一个机会，并认识到了潜力，真是令人振奋。论这一概念的近期前景如何，在这个发展过程中，成为领导者尤其令人振奋。它开辟了关于贸易和市场准入的新思维方式，将为今后一段时间的政策讨论提供信息。

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epig

The Pigs

猪

As many of you know, I also spend part of my time working with veterinary students at the University of Calgary. As you can well imagine, there is very little swine experience within the classes when they begin their program. An open book of opportunity. Regardless of this experience deficit, their curiosity for the pig is sincere. Canada has a Code of Practice for the care and handlingof pigs, yet very few of the students have any knowledge of our on-farm Code system. They are unaware that pain management at castration and tail-docking is a requirement, that loose housing will soon become a requirement, and that there is a quality assurance program called Pig Safe and an animal care program calledPigCare.Regardlessofhowtheseconversationsunroll, they are always interested in the pig and the state of its welfare,andthis,Ifindsoeye-openingandmotivating.Seeingthepig from a veterinary student’s vantage has helped me at times break down my own personal barriers, established notions and biases.An exercise I have enjoyed.
正如你们中的许多人所知，我也花了部分时间与卡尔加里大学的兽医学生一起工作。正如你可以想象的那样，当他们开始他们的课程时，班级里很少有养猪方面的经验。一本开放的机会之书。不管这种经验上的不足，他们对猪的好奇心是真诚的。加拿大对猪的护理和处理有一套操作规范，但很少有学生对我们的农场规范系统有任何了解。他们不知道在阉割和断尾时要求进行疼痛管，散养很快将会成为一项要求，还有一个名为“猪安全”的质量保证计划和一个名为“猪护理”的动物护理计划。无论这些谈话是如何展开的，他们总是对猪和它的福利状况感兴趣，而这一点，我觉得很开眼界，很有动力。从一个兽医学生的角度看猪，有时有助于我打破自己的个人障碍、既定观念和偏见。我很喜欢这种练习。

The pigs in our care work extremely hard for us and our clients alike. As their veterinarians we have a voice in their health, care, and handling. We are leaders in these fields, not just at the farm level but at the sector level as well. Our ability to advocate within this pork sector is unlike any others. When pain managementat castration and tail-docking was introduced into the 2014 Pig Code we took on a leadership role in this space. There were no veterinary products labelled for pain, there were no established protocols or procedures. Discussions about pain management were largely unheard of beyond those of timely euthanasia. Our work to lead in this space is one that I am particularly proud of. We started working with various products, including NSAIDS,in various presentations We worked alongside the production teams with injectables, topicals, orals, most anything we could think of really. We trialed protocols to see how long it would take to process 1500 piglets with protocol a, then protocol b. And we kept trying until we found something that would work for each farm and system. The process was extremely rewarding, and the clients greatly appreciated the efforts we went to. At the end ofit all, we had a manufacturer step up and register a product, we had protocols that had been barn-level tested, and we managed to publish on the welfare improvements. We have every occasion to be a leader and an advocate for the pig. Be there!

我们饲养的猪为我们和我们的客户都付出了极大的努力。作为它们的兽医，我们对它们的健康、护理和处理有发言权。我们是这些领域的领导者，不仅在农场层面，而且在行业层面也是如此。我们在肉猪领域的宣传能力与其他任何领域都不同。当阉割和断尾时的疼痛管理于2014年引入《养猪法》中时，我们在这个领域发挥了领导作用。当时还没有标明用于止痛的兽医产品，也没有既定的协议或程序。除了及时安乐死之外，关于疼痛管理的讨论基本上是闻所未闻的。我们在这一领域的领导工作让我感到特别自豪。我们开始不同的场合，与各种产品包括非甾体抗炎药合作，在我们与生产团队一起工作，包括注射剂、外用药、口服药，我们能想到的大多数东西。我们试验了各种方案，看看用方案A处理1500头仔猪需要多长时间，然后是方案B。我们不断尝试，直到找到适合每家农场和每个生产系统的东西。这个过程是非常有意义的，客户非常感谢我们所做的努力。在结束的时候，这一切，我们有一个制造商站出来，注册了一个产品，我们有经过谷仓级测试的协议，我们设法公布了福利方面的改进。我们有各种机会成为猪的领导者和倡导者。请到场吧！

Closing
结束

We can all grow as leaders within the veterinary profession and within our sector. My challenge is for all of us to move beyond our traditional areas of comfort. Now more than ever, veterinarians within the swine sector are needed to help shape and inform agriculture, food, and trade policy at all levels. To be leaders forthe pig, our clients, and our customers. To be actively engaged in understanding the spaces where transboundary disease, animal health and one health can impact opportunities for sustainabilityin production and commerce. More is being demanded of us in a more diverse set of spaces than ever before. We have this opening before us right now, it is ours to take if we want to, if we have the courageandconvictiontostepoutofourcomfortzonesandbethat leader,thatdriverforinnovation.Alotiscomingatusfasterthanit ever has before. These are extremely exciting times, let’s get ready.

在兽医行业和养猪业，我们都可以中成为领导者。我的挑战是，我们所有人都要超越我们舒适传的统领域。现在比以往任何时候都更需要养猪业的兽医来帮助制定和宣传各级农业、食品和贸易政策。要成为猪、我们的客户和我们的顾客的领导者。积极参与了解跨境疾病、动物健康和人类健康可能会影响生产和商业的可持续发展机会的空间。在一个比以往任何时候都更加多样化的空间里，对我们的要求更高。如果我们愿意，如果我们有勇气和信念走出我们的舒适区，成为领导者，成为创新的推动者，我们就可以抓住这个机会。很多东西正以前所未有的速度向我们袭来。这是一个极其令人兴奋的时代，让我们做好准备。

题目：Bethere.Betheleaderforthepig,theclient,thecustomer